Creative Piano Stairs for Pedestrians in Hangzhou, China

Part of a series of experiments for a new brand campaign of Volkswagen, the piano stairs are a funny yet genuinely brilliant idea that came to the minds of The Fun Theory, an initiative of Volkswagen. They think that the easiest way to get more people to take the stairs over the escalator is by making it fun to do, so they turned the 54 steps in Wulin Plaza in Hangzhou, capital of east China’s Zhejiang Province, into keys of a piano that let pedestrians play a melody while they walk up and down.


Related Books

Materialized by


Tagged as
Related Objects