Apple Store at Fifth Avenue, New York City by BCJ

The store occupies the underground retail concourse of the General Motors Building, with entry from the plaza level above. “The new plaza in front of the General Motors building on Fifth Avenue at 59th Street is a triumph of urban design.” said James Gardner in the New York Sun. “Suddenly, as if out of nowhere, New York has a new public space that will prove to be a source of civic pride and aesthetic delight.”

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