Sort of Coal Air, Water and Body Natural Purifiers

Founded by Pernille Lembcke and Louise Vilsgaard, Danish brand Sort of Coal focuses on bringing the natural purification power of white charcoal to Western culture with a range of handmade products intended to purify the air without attacking the senses or pollute the environment. Used as a natural purification agent in Japan and Korea for generations, white charcoal's natural toxin absorbing qualities cleanse the air of odors, pollution and unwanted moisture. Activated by heating pieces of oak and bamboo in oxygen depleted kilns over a seven-day period, the uniformly black pieces of coal retain the natural beauty of their original wood forms, but unlike common charcoal, white charcoal leaves no dust or residue and sucks up nastiness like a sponge.

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