Botanist Series Expands with the Goal of Global Good
Believe it or not, iconic design has never been more accessible, thanks to the innovative vision of renowned designer Dario Antonioni of Orange22 Design Lab. Antonioni is turning up the volume on Botanist’s capabilities by expanding from furniture into home accessories with over eighty new products and phenomenal celebrity designers. Botanist is proud to introduce its 2010 product continuation, consisting of serving trays, lanterns, and wall clocks. Repeat designers such as Milton Glaser, Massimo and Lella Vignelli, and Karim Rashid are now joined by new talent that is not going quietly. Designs by Tord Boontje, Mike + Maaike, and Jeff Miller (just to name a few) are taking Botanist to a whole new level. The goal of the new line is to not only provide more variety in product offering but to make the price range more flexible, ultimately appealing to a wider consumer marketplace. The same simple underlying forms from the 2008 benches and tables are demonstrated in the trays, lanterns, and clocks – just on a smaller scale. There is something to be said for the eco-friendly aspect of Botanist. Everything from the recycled material content to the sustainable powder coating lives up to today’s industry expectations in an increasingly polluted environment. And Botanist is not only environmentally responsible; it is socially responsible as well. Sixteen different charitable foundations are currently benefited by Botanist, and each time a product is sold we are one step closer to a better tomorrow. Through thoughtful design patterns, Botanist helps designers become partners in addressing such key issues as AIDS, cancer, education, and the deterioration of the environment. How many products can claim this huge feat? That’s what we thought. In celebration of the new 2010 Botanist products, receive 15% OFF any one item until October 30th! Enter code BLOGX_15OFF_OCT30 at checkout. Visit www.botanistseries.com to make good on this limited time offer!