Wer design by Alexandre Michaud
Demonizing plastics is probably the most simplistic eco-friendly attitude, but it’s just one of the many existing. In some cases cardboard can’t be used and in others the approach of using a reduced amount of plastic can be more intelligent than avoiding to use it at all. Alexandre Michaud created a two-pocket container for gel and body moisturizer for men and as a consequence a double packaging (it entails a reduction of the amount of plastic used). The word Wer in old english means Men, the idea is simple but effective.